Building a business that lasts 20+ years isn’t easy, let alone in the hyper-competitive fitness space—but that’s exactly what Joe Arko has been able to do. Joe’s one of the top ten trainers in Canada, having received the prestigious International Trainer of the Year award in 2017. In this episode of The Vince Del Monte Podcast Show, Joe shares the lessons he’s learned along the way, the mistakes you must avoid, and what to focus on instead, including the one strategy that, if done correctly, can double your revenue. Don’t miss this one! “There’s such power with an emotional and physical connection with someone when you meet someone in person and you offer something to someone, that you can’t do online” -Joe Arko “Work is a means to enjoy life” -Joe Arko Subscribe to iTunes, TuneIn, or Stitcher Radio! Enjoying the podcast? Leave a review on iTunes! What do you want to hear from the Vince Delmonte Podcast Show? Tell us here Want the show emailed DIRECTLY to you? ZERO searching? Click here and enter your email and we send the latest episode everytime one is release! Timestamps 9:50 – What you need to know if you plan to open a studio or gym 14:26 – Why it’s important to remain true to yourself in the pursuit of success 21:30 – What leadership should actually look like 27:00 – Joe’s critical marketing and branding lessons – plus how he uses social media 32:00 – How Joe started his online coaching business out of necessity 36:16 – “The 3 to 5 km Rule” that can double your client-generating revenue 40:17 – Why most people don’t follow “The 3 to 5 km Rule” 45:00 – Grinding vs Hard Work: The mindset that’ll help you earn more while working less 59:38 – Why you need to meet new and better people while investing in yourself Resources: Elite Performance Center Lean to Earn ATS Certification Program Donna – character in TV series Suits Perfect Life Workshop Canadian Fitness Business Summit Anatomy of a Workout Jim Rohn Connect with Joe joearko.com Instagram Facebook Connect with Vince Facebook Instagram YouTube Contact: Personal@vincedelmontefitness.com Get new podcasts from the Vince Del Monte Show emailed automatically to me whenever there is a new episode!!!